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Students as marketing agents

JEWELS Project: Learning through Independent Work Experience (PROSPER)


The project's aims were two-fold:

  1. to improve the quality of non-degree related work experience;
  2. to raise the profile and status of work experience opportunities offered by the universities of Exeter and Plymouth.

The different profiles of the two partner higher education institutions posed challenges to the project team, as did their location: each institution operates on a number of sites, which are located in rural areas where the business community is mostly composed of small and medium-sized enterprises (SMEs).

In addressing the first project aim, the team drew on existing good practice in work based learning to inform the initial model for accrediting work experience through a non-credit bearing Work Experience Award (WEA). This was piloted with the universities' undergraduates involved in summer vacation work, and other undergraduates involved in the Shell Technology Enterprise Programme (STEP). A revised model was implemented during the project's second year and formed the basis of an Independent Work Experience Module.

Given the capacity of existing degree programmes to accommodate an "additional" 10- or 15-credit module, development and validation of the module in each university was not a straightforward process. Moreover, although effort was put into developing a computer-based, self-assessment tool to allow students to record attainment and key skills development, the project team concluded that the assessment process was better supported by more flexible paper-based materials.

The implementation of a comprehensive marketing campaign - directed both at students and employers - was preceded by research. It revealed that employers encountered difficulties in contacting universities to gain access to students for work-based projects, placement opportunities, etc. Market research ascertained the most acceptable format for marketing literature targeted at SMEs in the region. Students were found to be the most effective form of marketing and recruitment for the Work Experience Award.

PROSPER (formerly Devon and Cornwall Training and Enterprise Council) provided significant support for the project. Its contribution and that of Business Link proved to be fundamental in making business aware of students and in establishing sustainable referral systems.

Project outcomes include:


Follow this link for the Final Report


Project Themes:

Graduate Business Start-ups

Key Skills in HE

High Level Lifelong Learning

Guidance for Graduates

Recording Achievement

Labour Market Intelligence

Innovation and Creativity in the Curriculum

Work Experience

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